Sources & Destinations

CustomerLabs acts as the central infrastructure for your first-party data. It sits between your Sources (where data is collected from) and your Destinations (where data is sent to).

Sources

A Source is any platform or tool that sends data into CustomerLabs. By connecting multiple sources, you can build a complete 360-degree profile of your customers.

Types of Sources

• Websites/Apps: Captured via the JavaScript API or GTM.
• E-commerce Platforms: Direct integrations with Shopify, WooCommerce, BigCommerce, etc.
• CRMs: Syncing customer data and lead stages from HubSpot, Salesforce, or Pipedrive.
• Offline Data: Uploading CSV files or using webhooks to bring in data from internal databases or physical stores.

Note

Once data enters from a source, CustomerLabs automatically processes and unifies it based on identifiers like email or external IDs.

Destinations

A Destination is a platform where you want to send your unified first-party data for activation. CustomerLabs transforms your data into the specific format required by each platform.

Types of Destinations

• Ad Platforms: Meta (Facebook), Google Ads, TikTok, LinkedIn, etc. (for better targeting and attribution).
• Analytics Tools: Google Analytics 4 (GA4), Mixpanel, Amplitude.
• Marketing Automation: Klaviyo, Mailchimp, or Braze for personalized email and SMS campaigns.
• Warehouses: Sending raw data to BigQuery or Snowflake for advanced business intelligence.

The Data Flow Process

1. Ingest: Data is collected from various Sources (Website, CRM, Shopify).
2. Unify: CustomerLabs stitches the data into a single unified profile.
3. Activate: The unified data is synced to your selected Destinations in real-time or as segments.

Tip

By connecting both your CRM (Source) and Meta (Destination), you can send offline deep-funnel conversion signals back to Meta to optimize your ad campaigns for actual sales rather than just leads.