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Audience Sync

Activate your audiences by syncing them to advertising and marketing platforms.

  1. Create an audience in CustomerLabs
  2. Connect the audience to one or more destinations
  3. CustomerLabs automatically syncs the audience
  4. Use the synced audience in your campaigns

Sync audiences to:

  • Google Ads - Create Customer Match audiences
  • Facebook Ads - Build Custom Audiences
  • LinkedIn Ads - Matched Audiences
  • Email Platforms - Mailchimp, HubSpot, etc.
  • Data Warehouses - BigQuery, Snowflake

Configure how audiences sync:

  • Sync Frequency: Real-time, hourly, daily
  • User Identifiers: Email, phone, user ID, device ID
  • Audience Updates: Add/remove users automatically
  • Minimum Size: Set minimum audience size for privacy

Check sync health in the dashboard:

  • ✅ Successfully synced users
  • ⚠️ Sync warnings
  • ❌ Failed syncs
  • 📊 Match rates per destination