About CustomerLabs

A team of exceptional people who find talent in the ordinary.

We are building the world's first First-Party Data Ops platform. Headquartered in the US, with our engineering office in Chennai, India. Our mission is simple: make every ad dollar count by giving marketers the data infrastructure they deserve.

#averagekootam

average + kootam (Tamil for "a group").
A crew of ordinary people doing extraordinary work. No rockstars, no ninjas. Just focused builders who show up every day and ship.

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What we live for

Performance marketers. That's it.

The obsession

We live, breathe, and build for performance marketers

Every feature we ship, every line of code we write, every decision we make — it starts with one question: does this make a performance marketer's life easier? If not, we don't build it.

The spine

1PD Ops — a data spine built for speed

100K requests per second. Sub-second latency. Our data spine connects sources, resolves identities, builds audiences, and delivers signals to ad platforms — all in real time. Not batch. Not delayed. Now.

The engine

Data engineering meets AI

Signal engineering, identity graphs, audience intelligence, conversions API orchestration. We combine data engineering and AI to give ad platforms the clean, complete signals they need to find the right customers.

The future

Marketing runs on first-party data now

Third-party cookies are dead. Walled gardens are getting taller. The marketers who win are the ones who own their data and know how to use it. We exist to make sure they can.

2017

Founded

40+

Team members

1000+

Brands trust us

Headquarters