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Showing 6 of 343 articles

How Fateh improved its lead quality using Facebook Lead ads

Fateh wanted to improve the quality of leads generated by Facebook lead ads so that it could improve their overall conversions

Impact of Google’s Android privacy update on the marketers

Like Apple's iOS update, Google has come up with Android's privacy update. The only solution to combat the challenges is with first-party data

What are Facebook Lead Ads? Best practices and strategies for more business

Facebook lead ads provides an easier way for people to fill in their details within Facebook, to whom the advertisers can follow up later.

Facebook is just an advertising tool Not your customer data host

The latest cookie policies, ios'14 updates has limited Facebook tracking. Now, It's best to use Facebook as a standalone advertising platform

Increase your E-Commerce stores ROAS using first-party data

It's 2021. You can't increase ROAS using with yesterday's strategies. Check out how you can increase ROAS using the first-party data

Why eCommerce Brands Must Go Beyond Conversion Tracking

Conversion tracking alone can't drive sustainable growth. Learn how first-party data, audience segmentation, and CRM signals help eCommerce brands improve ROAS ...

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