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Showing 6 of 343 articles

For BFCM’22 - Best top-funnel lookalike audience strategies

For BFCM’22 - Best top-funnel lookalike audience strategies

After iOS update, the top funnel campaigns have higher CPMs. Start collecting first-party audience and create a lookalike of high-intent events.

Best CDP use-cases for eCommerce businesses

Best CDP use-cases for eCommerce businesses

After the iOS update,marketers are dying to own a CDP as it provides higher match rate, doubling the ROAS and improving campaign performances

How to migrate to Google Analytics 4 for your eCommerce store

How to migrate to Google Analytics 4 for your eCommerce store

It is important marketers migrate to google analytics 4 as universal analytics will be inactive by 2023 and GA4 needs time to learn the data

Learn and understand GA4 data exploration for ecommerce store

Learn and understand GA4 data exploration for ecommerce store

It is important marketers migrate to GA4 and explore the features in data exploration as it will be easy when UA sunsets for the marketers

Understand GA4 audiences and how to remarket them on Adwords

Understand GA4 audiences and how to remarket them on Adwords

In GA 4, you can combine various visitors based on demographics, events and group them into audience for running remarketing campaigns.

First-party data strategies to fashion marketers for the perfect holiday season

First-party data strategies to fashion marketers for the perfect holiday season

fashion e-commerce marketers need first-party data strategies for driving double sales this holiday season after iOS'14+ update