HubSpot is an easy to use platform that helps companies capture new leads & convert them into paying customers, with marketing automation and CRM capabilities.Marketing teams connect HubSpot with CustomerLabs 1PD Ops as either a Source or a Destination to send their Company, Contacts & Deals related information to create unified customer profiles in CustomerLabs 1PD Ops and sync the enriched customer data to all their favourite tools in their tech stack.HubSpot as a SourceThe codeless CustomerLabs 1PD Ops + HubSpot integration will enable marketing teams to unify their martech stack by sharing HubSpot Company, Contacts, Deals, Events & all customer-related data with all their marketing tools. See how this integration will help marketing teams below,Trigger ads automatically based on your funnel stages
- Post HubSpot integration, marketers will be able to access lead info in real time. When a lead is marked as sales-qualified/opportunity etc., customer data from HubSpot will be synced with Facebook to deliver relevant content such as case studies/book a demo rather than generic demand gen content.
Break data silos & complement your sales efforts
- More than 50% of the leads don’t respond to calls or emails from sales reps immediately. In order to increase engagement, marketing teams can access all the “non-responsive” leads from HubSpot & trigger retargeting ads such as “Our sales rep tried reaching you (or) we couldn’t reach you”.
Reduce CPA by excluding your junk leads from your ad campaigns
- Creating lookalikes is a go-to demand gen strategy, however there is also risk of bringing in unqualified leads & wasting your sales reps time. To avoid this, create a segment of all the “junk leads” with access to HubSpot data & sync the segment with FB to create an exclusion list for your ads.
Train Facebook AI to bring in relevant leads
- By syncing HubSpot data with Google Analytics, you can identify the landing pages that played a pivotal role in the conversion process. Now assign an arbitrary cost-value for each page view in the 1PD Ops & sync the users who visit these pages as a custom audience in Facebook & create lookalikes.
View Documentation to see how you integrate HubSpot with CustomerLabs 1PD Ops without writing any codeHubSpot as a DestinationWhen added as a Destination, CustomerLabs 1PD Ops will send enriched user and account data gathered across various marketing channels to HubSpot to create an up to date and accurate customer data repository for sales teams.
- Deliver rich & contextual information to your sales teams
- Automate CRM data entry and increase productivity
