BigCommerce Integration with No-code 1PD Ops
BigCommerce is a leading ecommerce platform that helps businesses build, manage, and scale their online stores with powerful tools for product management, payments, shipping, and more.
Marketing teams connect BigCommerce with CustomerLabs 1PD Ops as a Source to collect ecommerce event data server-side, create unified customer profiles in CustomerLabs 1PD Ops, and sync the enriched first-party data to all their favorite tools in their tech stack.
BigCommerce as a Source
The codeless CustomerLabs 1PD Ops + BigCommerce integration enables ecommerce marketers to track all storefront events server-side and unify their customer data across their entire MarTech stack. See how this integration will help marketing teams below.
Track ecommerce events server-side without code
- With the CustomerLabs 1PD Ops integration, automatically capture key ecommerce events such as page views, product views, add to cart, checkout initiated, and purchases from your BigCommerce store — all server-side, without writing any code.
Build unified customer profiles from store data
- CustomerLabs 1PD Ops combines BigCommerce customer data with behavioral data collected across your website, CRM, email, and other platforms to create 360-degree customer profiles for accurate targeting and personalization.
Improve ad performance with first-party ecommerce data
- Sync BigCommerce purchase and customer data with Facebook, Google Ads, and other ad platforms via server-side connections. First-party data improves audience match rates, conversion tracking accuracy, and helps you train ad platform algorithms to bring in higher-value customers.
Retarget high-intent shoppers across channels
- Create segments of shoppers based on their browsing and purchase behavior — such as cart abandoners, repeat buyers, or high-AOV customers — and sync them with your ad platforms to deliver personalized retargeting ads.
Exclude existing customers and reduce wasted ad spend
- Segment your paying customers and sync them as exclusion lists on Facebook, Google, and other platforms to stop spending on users who have already converted and focus budget on acquiring new customers.
View Documentation to see how you integrate BigCommerce with CustomerLabs 1PD Ops without writing any code.
