Audience Lab Integration with No-code 1PD Ops
Audience Lab is a data control and audience targeting platform that gives advertisers and agency owners complete control over their data — enabling audience building across 60 billion behaviors, identity matching against 280M+ consumer profiles, and activation across any ad platform or CRM.
Marketing teams connect Audience Lab with CustomerLabs 1PD Ops as a Destination to sync enriched first-party customer data with Audience Lab, build precise audience segments using combined behavioral and demographic data, and activate those audiences across their entire ad platform stack.
Audience Lab as a Destination
When configured as a Destination, CustomerLabs 1PD Ops sends enriched first-party customer profiles to Audience Lab to power precise audience targeting and cross-platform activation. See how this integration will help marketing teams below.
Enrich audience targeting with first-party behavioral data
- Send unified first-party customer profiles from CustomerLabs 1PD Ops to Audience Lab — including website behavior, purchase history, and engagement data. Audience Lab combines this with its 280M+ consumer database to create enriched audience segments with higher match rates and more accurate targeting across your ad platforms.
Break free from walled garden limitations
- By syncing first-party data from CustomerLabs 1PD Ops to Audience Lab, you gain independent control over your audience data outside of platform-specific walled gardens. Build audience segments once and activate them across any connected ad platform — Facebook, Google Ads, TikTok, and more — without being locked into a single ecosystem.
Identify and match anonymous website visitors
- Combine CustomerLabs 1PD Ops behavioral tracking data with Audience Lab’s identity matching technology to identify anonymous website visitors. Audience Lab’s online-to-offline database matches browsing behavior to real consumer profiles — expanding your addressable audience and enabling retargeting for visitors who would otherwise be lost.
Activate cross-platform campaigns with unified audience data
- CustomerLabs 1PD Ops collects and unifies customer data from your website, CRM, ad platforms, and other sources into a 360-degree view of each customer. When this enriched data syncs with Audience Lab, you can activate precise audience segments across any ad platform or CRM through direct integrations — ensuring consistent targeting and messaging across all your marketing channels.
View Documentation to see how you integrate Audience Lab with CustomerLabs 1PD Ops without writing any code.
