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The latest news, perspectives, and insights from CustomerLabs

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GA4 Ecommerce Tracking in Shopify – Setup Guide

GA4 Ecommerce Tracking in Shopify – Setup Guide

GA4 ecommerce event tracking including Shopify Facebook Pixel event, and Shopify GA4 events with easy toggle on inside CustomerLabs

What are GCLID, GBRAID and WBRAID parameters?

What are GCLID, GBRAID and WBRAID parameters?

GCLID parameter lets Google ads track the conversion from non iOS devices. WBRAID and GBRAID parameters help track metrics from iOS device

Unraveling the mystery of CCPA & CPRA in 2023

Unraveling the mystery of CCPA & CPRA in 2023

CPRA-California Privacy Protection Act, CCPA(California Consumer Privacy Act) data privacy law impacts the marketers & businesses across the globe

How India's largest fashion brand improved their match rates beyond 80%

W for Woman saw a severe dip in match rates with the iOS'14 update. Learn how they used first-party data to boost match rates beyond 80%.

Smart Audience Segmentation for eCommerce Businesses

Smart Audience Segmentation for eCommerce Businesses

Explore the top audience segmentation strategies for ecommerce business using first party data and Improve your ad campaign performance

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

Learn the difference Customer Relationship Management CRM, Data Management Platform DMP and Customer Data Platform CDP