CustomerLabs Blog

The latest news, perspectives, and insights from CustomerLabs

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Top Capabilities in a Customer Data Platform (CDP)

Top CDP capabilities include unifying customer data in real-time, to enhance customer experiences and maximize ad campaign performance.

How to Set Up WooCommerce Server-Side Tracking: A Complete Guide

Learn how to install Google Tag Manager for server side tracking WooCommerce, ensuring enhanced data accuracy and privacy compliance.

What is Customer Lifetime Value & How to Calculate it?

Calculation of customer lifetime value eCommerce involves key performance indicators like Average Purchase Value and Customer Lifespan.

How to Calculate and Improve Your Customer Conversion Rate?

Learn the secret formula to calculate customer conversion rate: (Desired actions / Total visitors) * 100%. Higher rates signify successful sales funnels.