Overview
Implement Google Ads Enhanced Conversions to improve conversion measurement accuracy and unlock better bidding strategies.
Prerequisites
- Google Ads account with admin access
- CustomerLabs account with tracking installed
- Website with conversion tracking already set up
Step 1: Enable Enhanced Conversions in Google Ads
- Sign in to Google Ads
- Navigate to Tools & Settings → Conversions
- Select your conversion action
- Enable “Enhanced conversions”
Step 2: Configure CustomerLabs Integration
- Open CustomerLabs dashboard
- Go to Destinations → Google Ads
- Enable Enhanced Conversions toggle
- Select conversion events to enhance
Step 3: Map Customer Data Fields
Map first-party data fields to Google’s required parameters:
- Email → hashed email address
- Phone → normalized phone number
- First Name → lowercase first name
- Last Name → lowercase last name
- Address → normalized address fields
Step 4: Test Enhanced Conversions
- Complete a test conversion on your website
- Check Google Ads conversion tracking tag
- Verify enhanced conversion data is being sent
- Wait 48 hours for data to appear in Google Ads
Step 5: Optimize Bidding Strategy
With Enhanced Conversions active:
- Switch to value-based bidding (Target ROAS or Max Conversion Value)
- Let campaigns learn for 2-3 weeks
- Monitor performance improvements
- Adjust bids based on enhanced data
Expected Results
- 10-20% improvement in conversion tracking accuracy
- 15-30% increase in conversion volume
- Better performance from automated bidding strategies
Best Practices
- Hash sensitive data before sending
- Ensure data quality and completeness
- Monitor match rates in Google Ads
- Use consistent data formatting
Troubleshooting
Low match rates
- Verify email addresses are valid
- Check phone number formatting
- Ensure data is properly hashed
- Review privacy settings
Conversions not enhancing
- Confirm Enhanced Conversions is enabled
- Check CustomerLabs event mapping
- Verify required fields are populated
- Review Google Ads conversion tag configuration