How to get started with attribution for SaaS businesses

V
vishnuvvn
Dec 27, 2018 5 min read

FAQ

Frequently Asked Questions

What is first-party data?

First-party data is information collected directly from your customers through your website, app, or other owned channels. It's more accurate and privacy-compliant than third-party data.

“Excellent first-party tracking without the gimmicks. We identify more customers than other services and feed that data back into Meta and Google to target users who are actually purchasing.”
Justin G. · Small-Business Owner G2