Everyone keeps tweaking creatives — but top brands fixed their strategy instead.

S
sariga@3.239.14.132
Nov 5, 2025 5 min read

Discover the 5 data-backed moves that lifted ROAS for leading D2C brands.

Fix your leaking signals

A real customer story: an accessory brand fixed leaking signals by enabling server-side 1P signal tracking and scaling campaigns for high-value customers.

The result? 37% lift in ROAS at reduced CPP.

Banner showing ‘Track 1P signals server-side to stop waste and scale high-value campaigns’ with a chart illustration labeled ‘Boost ROAS by 37%’ and a blue call-to-action button ‘Read the full customer story.’

**Focus on all categories and not just hero product**

A leading brand scaled every category instead of relying on a single hero product and achieving 200% lift in ROAS and consistent performance across seasons.

Purple-themed banner with the text ‘Scaled all categories vertically. 200% ROAS lift with Signal Engineering.’ featuring a bar graph and a purple call-to-action button ‘Read the full customer story

Meta ruins your retargeting campaigns by deprecating the prospective buyers in 28days  - Nail your retargeting campaigns 

Leading retail brands activated audiences beyond 28 days, nailed their retargeting campaigns, and doubled their ROAS with incremental revenue month after month.

Orange-themed banner with a smiling woman and ad platform logos (Meta, TikTok, Google Ads, WhatsApp). Text reads ‘Brands add incremental revenue by retargeting high-intent audiences with higher match on ad platforms.’ Includes button ‘Read the full customer story.

Stop Training Meta on $25 impulse buyers, when you need $250 premium customers

Most marketers obsess over creatives, but who you target matters more. By adding just 10% more high-value customers, brands boosted ROAS dramatically. Here’s the playbook

Green banner stating ‘10% more high-value customers = 2× ROAS’ with supporting text about premium buyers and growth. Includes line graph, dollar symbol, and button ‘Learn more.

Stop Losing Money on the 98% website visitors Who Don’t Buy

98% of website visitors are non-buyers. Since ad platforms purge user data after 28 days, leading brands now rely on first-party signals to retain insights, convert 20% more visitors, and boost ROAS

Purple and white banner stating ‘Stop losing the 98% who don’t buy. Ad platforms forget them in 28 days — smart brands don’t.’ Features donut chart, logos of Meta, TikTok, Google Ads, WhatsApp, and a ‘Learn more’ button.”

Want to see how these brands scaled profitably?

Orange banner showing client logos like Mokobara, WPP, Smars Jewelry, Dentsu, and more with the headline ‘Get a quick walkthrough of CustomerLabs — the growth engine behind their results.’ Includes orange button ‘Book a demo

FAQ

Frequently Asked Questions

What is first-party data?

First-party data is information collected directly from your customers through your website, app, or other owned channels. It's more accurate and privacy-compliant than third-party data.

“Excellent first-party tracking without the gimmicks. We identify more customers than other services and feed that data back into Meta and Google to target users who are actually purchasing.”
Justin G. · Small-Business Owner G2